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Position Summary
Our client is a U.S.-based consumer goods brand redefining on-the-go oral care. They are seeking a highly capable Brand & Growth Operator to own execution across product launches, category expansion, supply chain coordination, e-commerce, retail readiness, creative workflows, and internal operational systems.
While this role spans product, retail, e-commerce, and operations, the primary objective is building Brushee into a category-defining, on-the-go oral care brand . This means prioritizing decisions that support long-term brand coherence, SKU ecosystem development, and scalable distribution . Vision and execution are both integral to this role.
This role goes beyond managing individual SKUs—it is about helping build on-the-go oral care as a category, ensuring that new products ladder into a cohesive ecosystem that reinforces brand positioning, usage occasions, and repeat purchase behaviour across markets .
You will work directly with the founder and cross-functional partners to ensure initiatives move efficiently from concept to execution, anticipate risks, and deliver consistently high-quality outcomes as the brand scales across channels and geographies.
Key Responsibilities
Category & Product Growth Leadership
Own category expansion by helping build on-the-go oral care as a system , not just a product line, ensuring new SKUs reinforce a coherent brand ecosystem.
Lead and manage product launches from concept to full rollout, with clear ownership of the SKU roadmap, sequencing, and velocity .
Own the end-to-end product pipeline, coordinating sourcing, development, formulation considerations, packaging, compliance, and scalability for both domestic and international markets.
Retail & Distribution Readiness
Drive all workstreams required to support brick-and-mortar retail placement , working closely with internal retail advisors.
Ensure retail readiness across product, pricing, inventory, compliance, creative assets, and timelines.
Coordinate launch planning and execution for domestic retail first, with an eye toward global expansion.
E-commerce Growth & Channel Coordination
Oversee e-commerce initiatives across Amazon and non-Amazon channels, working with specialists to align creative, inventory, and execution.
Ensure Amazon and e-commerce function as growth and learning engines , supporting broader brand, retail, and product strategy rather than defining the brand itself.
Consolidate reporting and performance insights across channels to guide decision-making.
Ability to execute or meaningfully contribute to Meta strategy and ads is a strong plus.
Operational & Cross-Functional Leadership
Act as the internal hub keeping product, creative, inventory, retail, e-commerce, and finance aligned.
Remove bottlenecks, enforce timelines, and ensure initiatives land without requiring constant oversight.
Manage designers, editors, and creative partners, maintaining structured timelines and accountability.
Build and improve internal processes, workflows, SOPs, and checklists that support scale without slowing momentum.
Financial & Risk Management
Coordinate closely with the fractional CFO team to ensure cash flow, inventory forecasting, margins, and expansion plans remain aligned with SKU velocity, retail commitments, and international growth.
Identify operational and financial risks early and escalate proactively to protect downside while scaling upside.
Required Qualifications
Experience & Skills
3+ years of experience in CPG, DTC, brand operations, or growth-focused operational roles.
Strong experience coordinating Amazon operations and e-commerce initiatives (hands-on execution or oversight).
Experience managing multi-step initiatives across product, operations, creative, and external partners.
Prior exposure to retail readiness, wholesale, or brick-and-mortar distribution is a strong advantage.
Excellent English communication (written and verbal).
Personality & Mindset
High sense of ownership, urgency, and accountability - an operator , not a task executor.
Proactive, solution-oriented, and comfortable anticipating needs without waiting for direction.
Organized, reliable, and capable of thriving in a fast-paced, entrepreneurial environment.
Collaborative, easy to work with, and confident partnering closely with a founder.
What We Offer
Competitive compensation : $2,500–$4,000 USD per month , based on experience.
Fully remote role with preference for candidates based in LATAM .
Monday–Friday, full-time schedule.
Opportunity to work directly with the founder and play a key role in shaping and scaling a category-defining CPG brand.
Fast-paced, collaborative environment that rewards initiative, ownership, and quality execution.