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Conversion Optimization Analyst (Performance Marketing)
LenskartZonamerica, Montevideo, UruguayHace más de 30 días
Descripción del trabajo4+ years of experience in digital marketing operations with a focus on conversion optimization. High level of experience working with analytical software (e.g., Google Analytics, Webtrekk, etc.). Proficiency in data analysis techniques and advanced Excel. Experience working with website optimization tools for A / B and multivariate testing. Up-to-date knowledge of the latest trends and best practices in SEO, link building, and SEM. Advanced English level.
We are looking for a Conversion Optimization Analyst to join our Acquisition Marketing Team, serving clients in Latin America.
RESPONSIBILITIES
The successful candidate will be responsible for defining and implementing conversion optimization strategies that align with client marketing and business objectives. He / She will produce meaningful KPI roadmaps and deliver performance reports with actionable insights.
The role will also involve :
- Conducting conversion rate optimization processes to improve efficiency in clients’ digital marketing strategies and increase ROI.
- Collaborating with the content team to optimize conversion results.
- Coordinating digital campaigns with publishers and agencies.
- Requesting and managing creative assets from the Creative Department.
- Generating hypotheses for continuous and rapid iteration testing.
- Running fast-paced tests across multiple channels.
- Communicating metrics, results, and recommendations to stakeholders.
- Defining and collaborating on the implementation of our Marketing Automation program.
- Producing high-quality proposals, reports, and process documents.
- Negotiating with stakeholders to define project deliverables, scope, and timelines to ensure business alignment.
The ideal candidate will have :