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Última actualización: hace 3 días
Senior Paid Social Media Buyer

Senior Paid Social Media Buyer

The RidgeUruguay
A tiempo completo
Ridge crafts products made to last a lifetime through with simple, functional designs ready for anything and everything.Our materials are chosen with care and a thoughtful connection to the insight...Mostrar másÚltima actualización: hace 3 días
ASO MANAGER

ASO MANAGER

BooUruguay
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Boo is a personality-based social / dating app that allows you to deeply understand anyone and connect with people who intuitively understand you. Conduct detailed analysis of app store performance, m...Mostrar másÚltima actualización: hace 4 días
Helpdesk Specialist

Helpdesk Specialist

AM3 Technology & CybersecurityUruguay
A tiempo completo
At AM3 we Help clients protect what matters.We are seeking a Helpdesk specialist to join our growing team.What do we do? We help small businesses manage their cyber security risk and have the best ...Mostrar másÚltima actualización: hace más de 30 días
Analyst (Paid Social)

Analyst (Paid Social)

TubeScienceUruguay
A tiempo completo
As one of the fastest growing startups in Los Angeles, we're revolutionizing the way in which companies approach successful video advertising. Our team of award-winning Producers, Editors, Directors...Mostrar másÚltima actualización: hace más de 30 días
  • Oferta promocionada
Márketing directo

Márketing directo

Estrategia L&TCentro, Florida, UY
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Automation Specialist - N8N & LLM Expert

Automation Specialist - N8N & LLM Expert

SalesGeniusUruguay
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We're SalesGenius, a tech-forward marketing agency that helps real estate agents generate and convert leads at the highest level. We pride ourselves on staying ahead of the curve, constantly evolvin...Mostrar másÚltima actualización: hace más de 30 días
OF. MANTENIMIENTO 2

OF. MANTENIMIENTO 2

AliaxisUY - Montevideo
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En Nicoll Uruguay conectamos agua y energía con las personas, dando forma a un mejor futuro.Como líder mundial en soluciones, construimos ciudades más sostenibles y saludables, con infraestructura ...Mostrar másÚltima actualización: hace más de 30 días
Gerente IT

Gerente IT

Consultores de EmpresasUruguay, Uruguay
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  • Oferta promocionada
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Joven con conocimiento básico de electricidad

Opicar SAMaroñas, Montevideo, UY
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Sr Backend Developer Node JS + AI (100% remote - Uruguay)

Sr Backend Developer Node JS + AI (100% remote - Uruguay)

Tether Operations LimitedMontevideo, MO, UY
At Tether, we’re not just building products, we’re pioneering a global financial revolution.Our cutting-edge solutions empower businesses—from exchanges and wallets to payment processors and ATMs—t...Mostrar másÚltima actualización: hace más de 30 días
Customer Success Manager

Customer Success Manager

dLocalMontevideo (Hybrid)
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Local enables the biggest companies in the world to collect payments in 40 countries in emerging markets.Global brands rely on us to increase conversion rates and simplify payment expansion effortl...Mostrar másÚltima actualización: hace más de 30 días
Operator / Set Up III-3rd Shift

Operator / Set Up III-3rd Shift

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Customer Sucess Manager

Customer Sucess Manager

The Hackett GroupUruguay
A tiempo completo
Mostrar másÚltima actualización: hace más de 30 días
  • Oferta promocionada
Profesor / a particular deExpresión oral - inglés Paso de los Toros

Profesor / a particular deExpresión oral - inglés Paso de los Toros

SuperprofPaso de los Toros, UY
Superprof es la herramienta de intercambio de conocimiento por excelencia.Conecta a los que quieren aprender y a los que quieren enseñar. Creado en agosto de 2013, Superprof conecta a estudiantes y ...Mostrar másÚltima actualización: hace más de 30 días
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Senior Paid Social Media Buyer

Senior Paid Social Media Buyer

The RidgeUruguay
Hace 3 días
Tipo de contrato
  • A tiempo completo
Descripción del trabajo

Ridge - Designed For Life.

Ridge crafts products made to last a lifetime through with simple, functional designs ready for anything and everything. Our materials are chosen with care and a thoughtful connection to the insights of our growing community - setting our North star as we strive to improve everyday. Together we can do more with less.

Ridge started with The Ridge Wallet as a Kickstarter project in 2013 and is now in the hands and pockets of over 3 million people worldwide! We currently operate around the globe selling in the US, Canada, the UK, EU, and Australia on Shopify and through other channels such as Amazon and Wholesalers. We have also expanded and continue to expand our product catalog to include KeyCases, Bolt Action Pens, Knives, Rings, Watches and we have plenty more in the works!

We are looking for people interested in positions with tremendous growth potential, but which come with high expectations of work rate and quality of work. We are a fully remote company and utilize that to find the best talent around the world to join our team. Since we are a remote-first company, we always do our best to be as accommodating to a healthy work / life balance.

The Role

The Senior Paid Media Buyer at Ridge plays a crucial role in supporting the paid media team to execute and strategize effective paid social advertising campaigns across various channels - with an emphasis on ad platforms such as Meta, Tiktok, Snapchat, Twitter / X, and Applovin. This role involves optimizing campaign performance, analyzing data, and contributing to strategic planning efforts. This role provides a unique opportunity to apply senior-level expertise within a leading, high-growth DTC brand while working alongside industry experts.

Responsibilities

Campaign and Platform Ownership :

  • Navigate and manage various paid social media platforms, including Meta, Tiktok, Snapchat, Twitter / X, and Applovin.
  • Stay up to date on platform changes, updates, and best practices to ensure campaigns remain effective.

Ad Building :

  • Own the creation, management, and optimization of paid social media advertisements.
  • Develop and implement ad copy and creative content that aligns with campaign objectives.
  • Ensure that all ads meet platform guidelines and brand standards.

    • Data Analysis :

  • Analyze campaign performance data to identify trends, insights, and areas for improvement.
  • Generate regular reports on key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
  • Utilize data to make informed recommendations for campaign adjustments and optimizations.

    • Quality Assurance :

  • Conduct thorough checks to ensure accuracy and consistency in all ad campaigns and creative materials.
  • Monitor ad performance to identify any issues or discrepancies and take corrective action as needed.

    • Ad Creative :

  • Coordinate with the performance creative team to develop compelling ad visuals and copy that resonate with target audiences.
  • Provide feedback and suggestions to the creative team to enhance ad effectiveness.
  • Ensure creative assets are received and launched in accordance with campaign deadlines.

    • Campaign Management :

  • Manage and optimize campaigns across all owned channels.
  • Implement targeting strategies to reach the desired audience segments.
  • Monitor and own budget allocation and adjust spend and bid controls to maximize campaign performance.

    • Strategic Planning :

  • Contribute to the development of campaign strategies and media plans.
  • Participate in brainstorming sessions to generate innovative ideas for campaign improvement.
  • Assist in the research and identification of new advertising opportunities and platforms.

    • External Partner Communication :

  • Serve as the main point of contact for external ad partners and agencies for owned channels.
  • Review, analyze, and share insights around campaign performance with external ad partners and agencies in a clear and concise manner.

    • Ideal Profile

    Qualification and Requirements

  • 5+ years of DTC Paid Media Buying and Growth Marketing experience.
  • Expertise media buying within ad platforms including but not limited to : Meta, Tiktok, Snapchat, Twitter / X, and Applovin.
  • DTC Ad Agency experience and / or working in-house within a 100M+ DTC brand, a plus.
  • Familiarity with third-party analytics and attribution tools such as : Northbeam, Triple Whale, Haus and GA4.
  • Strong knowledge of the various advertising attribution models.
  • Exceptional analytical skills with experience building and presenting performance reports.
  • Experience in audience segmentation, retargeting strategies, and A / B testing.
  • Strong communication and collaboration skills.

    • Technical Skills

  • Proficiency in Notion for project management, task organization, collaboration, and documentation.
  • Proficiency in Slack for effective communication, collaboration, and team coordination, including channel management, file sharing, and real-time messaging.
  • Proficiency in GSuite for productivity, document management, and collaboration, including Gmail, Google Drive, Google Docs, Sheets, and Slides.
  • Familiarity with Loom for creating and sharing video content, including screen recordings, tutorials, and presentations, to enhance communication and training within teams.
  • Proficient in using various ad platforms (e.g., Meta, Tiktok, Snapchat, Twitter / X, and Applovin).

    • What's on Offer?

  • Join a market leader within Apparel & Sporting Goods
  • Opportunity within a company with a solid track record of performance
  • Competitive Salary